Chris G Shaw
Digital Renaissance Man

Hi! I’m Chris Shaw

I'm an eCommerce and digital executive based out of Kansas City, Missouri. I build entreprenurial and diverse teams with technical, business, and creative talent that bring high-growth digital products and eCommerce experiences to market serving millions of consumers and thousands of businesses.

I am passionate about bringing technology products that delight consumers to market. Sometimes that means performing a bunch of SQL queries, some times it means shaking someone's hand and some times it means playing around in Photoshop until your view is pixel perfect.

I'm part quant and part creative. I try to surround myself with similarly interdisciplinary teammates.

  • Digital Marketing
  • Product Management
  • Amazon Web Services
  • eCommerce
  • Business Legal
  • Design
  • Leadership
  • Sales & Account Management
  • Communication
  • Team Work
  • Creativity
  • Recruiting
Hallmark Cards, Inc.
Director of Digital - Hallmark Home & Gifts

Hallmark Home is a $40M division of Hallmark Cards, Inc. Hired a team of four. Directly or indirectly managed cross-functional team of 12 including a data analyst, designer and two developers, along with project managers, marketers and employees from supply chain and IT. Forecasted to generate $2M in top-line revenue in less than 10 months. Went from selling eight SKUs online to selling well over 1,000 SKUs on Amazon, Wayfair, Zulily, and our own web properties. Led sales relationships with Amazon, Wayfair, and Zulily. Led vendor relationships with Shopify, Google, Facebook, Amazon Web Services, Imgix. Led agency relationships with CPCStrategy (Amazon), Brand Value Accelerator, (Shopify) and WordStream.

June 2014 -Feb. 2016
Hallmark Cards, Inc.
General Manager, Gillham Studios / Product Manager & Innovation Leader

Gillham Studios was an innovative web and mobile product that licensed more than 250,000 pieces of Hallmark digital artwork. Led team of a dozen creatives, business, technology, financial, legal, and marketing professionals to launch Designed and launched technology product under budget in less than six months using technologies new to Hallmark—Amazon Cloud Services, Mobile-First Design, Shopify eCommerce, and more. Responsible for annual budget of nearly $1 million. Representative on Hallmark’s Patent Committee.

Dec. 2010 - June 2014
Webbmedia Group
Senior Strategy Consultant

Webbmedia is an industry-leading digital strategy consultancy that has worked with ABC, NBC, Time Inc., CBC, Gannett, United States State Department, People, and Entertainment Weekly. Advised on legal issues, including privacy and intellectual property matters. Created strategies for increasing content distribution across all channels (email, social media, search/SEO, dark social). Led engagements with Fortune 500 media companies—working with executives to restructure product-development teams.

Jan. 2013 - Feb. 2014
Think Big Partners
Director of Innovation

Worked with partnership to source and value several early stage technology companies for investment. Conducted financial and legal diligence on dozens of companies. Assisted portfolio companies Phone2Action and Keyzio with product development and hiring technical talent. Connected Think Big Partnership with technology resources and capital all over the United States.

Sept. 2011 - Dec. 2013
LexSpot, Inc.
Co-founder, CEO, and General Counsel

LexSpot (now is web software that helps consumers find the right attorney to solve their immigration needs. Completed all legal work, including formation, stock, licensing, IP, and employment agreements. Crafted the brand along with sales and marketing collateral, including pitch decks, email newsletters, websites, and case studies. Founded company at the Harvard Business School iLab with co-founders from Harvard and Google. Designed initial web application (Ruby on Rails + HTML5). Led team to six-figure revenue run rate.

Mar. 2011 - Dec. 2011
General Counsel and Senior Brands Sales

Served as counsel on tort and intellectual property matters. Closed an enterprise deal faster than any other team member. Average sale was $30,000. Part of cross-functional enterprise team that served $1,000,000 account for Coca-Cola and brands like Dunkin Donuts, New England Patriots, AMC Theaters, Buffalo Wild Wings, KMart, and others.

Summer 2009
Robins Kaplan Miller & Ciresi
Summer Associate

Served as a member of the business litigation department with additional assignments from other business units. Co-wrote appellate brief for Minnesota Supreme Court on juror bias in a contentious medical malpractice case. Researched lease laws of the 50 states for an innovative buy-back/lease program for Best Buy. Wrote memoranda on various corporate matters and a pro-bono immigration case. Completed mock arbitration led by senior RKMC partners.

Aug. 2006 - July. 2007
The Colorado College
Director of Forensics and Debate and Lecturer

Managed the college’s debate team, which included both instructive and administrative aspects. Hosted NPDA Nationals, which required negotiating contracts and accommodating hundreds of people from dozens of universities worldwide. Allocated and accounted for the travel budget. Coached one of the college’s debate teams to a third place finish (semifinals) at the NPDA national tournament while the collective team finished 15th overall.

Aug. 2006 - present
Truman Labs, LLC
Managing Partner

Provided legal, operational, and product strategy to for-profit and nonprofit organizations. Developed the Online News Association's (ONA) three-year strategy plan to grow revenues from $1 million to $1.7 million and diversify ONA's revenue sources. Also re-branded the homepage and streamlined operations. Designed monetization strategies for several online businesses and increased sales by implementing modern CRM and digital marketing. Counseled on corporate formation, capital strategy, recruiting, and legal needs of technology corporations.

University of Iowa
Juris Doctor
Iowa City, IA

Honors: Law Opportunity Fellowship (Full Tuition) High Honors – Boyd Service Award

Activities: Iowa Law Review, Contributing Editor Dean Search Committee, Student Representative National Moot Court, Best Brief in Region

University of Missouri
Bachelors of Science Business Administration
Columbia, MO

Honors: Ranked top parliamentary debater in the nation, 2004–2005 NPTE Nationals – Final Four Team and Seventh-Best Speaker

Activities: Founder and President of the Missouri Debate Team Financed education by working 30-40 hours a week

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